Online casino reviews are one of the main sections of our website. We aim to provide online casino players with the most accurate information to help them make informed decisions, and one of the most important decisions is choosing a casino to play at.
Our casino reviews are different from most reviews on the internet. We don't just take into account the usability of the sites, the variety of game choices and other factors. Our ratings are based on the most important criterion - casino trust. That is why our rating is more objective.
Our main ranking (trust) shows how easy it is for players to withdraw their winnings. In dishonest casinos this often becomes a problem, as they apply unfair rules and use various excuses to deny withdrawals. Casinos with a fair approach to gaming are usually awarded a high rating, while dishonest casinos are awarded a low rating.
Some players are unaware of this, but there are a huge number of casinos that do not make honesty a priority. This is one of the most common reasons we receive complaints from players.
When compiling our reviews, we take into account the wealth of information that our team members collect about each casino. This information can be divided into three main categories:
Casino turnover is an important factor for safe gaming, as large winnings can be a problem for casinos with small turnovers. Small casinos have small revenues, so large winnings can put their existence in jeopardy. If a player wins more than the casino can afford to pay out, the casino will simply go bankrupt, so it has no choice but to find an excuse to DISPAY the payout. And that's the problem.
On the other hand, large casinos with thousands of players can count on a statistical advantage and pay out big winnings to some players at the expense of others' losses. With all this in mind, casino turnover or profit is one of the two main factors in our trust ranking.
The trust ranking also takes into account player complaints. They help us understand the casino's attitude towards players. If we receive a lot of justified complaints about the casino's actions, this indicates clear problems that are causing player dissatisfaction.
The basis of our trust rating is based on factors such as casino turnover and player complaints (number, amount disputed and reasons). These factors are considered in relation to each other, as larger casinos by default have more complaints than smaller ones because of the higher number of players. Therefore, a large casino may - but will not necessarily - have a higher rating than a small casino, even with more complaints.
So, we have given a general description of our casino review and evaluation process. Next, we will go into more detail and explain it in great detail.
Let's take a look at the main criteria used to rate casinos and how they affect our ratings:
One of the main criteria for this ranking is the size of the casino, which is determined by its income level.
Where do we get the income information from the casinos? Some casinos post their income information to the public. However most refuse to do so. In these cases, we use our own sophisticated formula to estimate revenues based on the number of visitors (determined by analytical systems such as similarWeb, Ahrefs, etc.) and the country from which they visit the site (since deposits and bets differ from country to country). From this we can estimate approximate revenues and get an idea of the financial health of the casino.
We also strive to ensure that this ranking is an accurate reflection of the casino's attitude towards its players and their ability to withdraw money. Therefore, player complaints serve as another important criterion in its calculation.
Our team searches the internet for complaints about a particular casino, which gives us an idea of how this casino feels about its players. We add all the complaints to our database and categorize them according to our understanding of the problem (whether the casino was unfair) and other factors, such as whether the player used real money or played with bonus money. Given the disputed amounts of each complaint and their classification, we calculate the number of black points for each complaint. Subsequently, these points are taken into account when calculating the rating.
In addition to the above, this rating is affected by the following criteria:
We have listed the most important criteria, but they are not the only ones. In all, our model takes into account more than 150 different criteria in evaluating casinos. This list is updated regularly, because sometimes we are faced with unusual unfair treatment. Unscrupulous casinos are always inventing new ways to scam players, so we study each casino, its website and terms and conditions in details, not to miss anything that could harm the players and try to take them into account in our evaluation.
It's also important to note that each case is considered individually. Sometimes a casino may have a justifiable reason for doing something that in other circumstances we would consider unfair (e.g. having winnings restrictions due to specific legislation, operating without a license due to anonymity, etc.). In such cases, we contact the casino directly in order to be fair not only to the players but also to the casino.
Accounts for the number of game providers and their qualitative and quantitative composition
Calculated based on our model for evaluating casino bonuses. And it shows how much the given casino promo is beneficial for the potential player.
Evaluates how well the casino's customer support department works. Customer support is an important factor influencing the positive player experience.
You might have already noticed that all the casinos in our presentation are sorted by default by this ranking. That's why we think this is the best way to give casinos the right ranking because it can both excite and frustrate players from other countries. That's why we have created a custom ranking for players from different countries, which includes our assessment of each casino on a global level, as well as custom factors that are important to players from a specific country.
In these rankings, we consider the following criteria:
Our reviews are always based on data. Our reviewers collect information about casinos and enter it into a database, then a sophisticated algorithm calculates the ratings based on this data. This process keeps our reviews unbiased, but for the algorithm to work the reviewers have to collect large amounts of information.
When we collect information about casinos, we understand that it can lose relevance and credibility over time. Therefore, we periodically repeat the casino review process from scratch to make sure that the information provided is accurate. This is how our database stays up to date.
Keeping detailed information about thousands of online casinos up to date is not easy. We can't double-check every casino every day or even once a week. That's why we have developed a special section on our website where casinos can update information about their projects, add and edit bonuses and post up-to-date news on our portal.
Each change made by a casino representative is moderated before it will be published in our reviews.
Occasionally, we are informed by our visitors that a change needs to be made. This also helps us keep the information up-to-date. In other words, our visitors help make GamblingKing better.